Executive Director

Cheryl is an imperfect human with an infectious laugh. As a dedicated yoga and meditation practitioner, she has a keen interest in understanding various tools and techniques that enable individuals to heal from deep-rooted trauma. She founded the Singapore Mental Health Film Festival because she felt that there was an immediate need for safe spaces to have constructive conversations on mental health in Singapore. She strongly believes in self-care which also includes rock climbing and being a plant-mama.

Cheryl is also the founder of The Breathe Movement, and a 2019 Obama Leader: Asia-Pacific.



Hayley has over 15 years’ experience in finance roles spanning the banking, social and private sector. Hayley was most recently Vice President at Deutsche Bank where she held various roles including Head of Strategic Engagement for the Corporate Services function.

Throughout her career, corporate responsibility has been a key focus in her work. She believes passionately about the role of business in social and environmental development. Over the past 10 years Hayley has focused her voluntary time to the area of mental health, she is on the Board of the Singapore Mental Health Film Festival and Resilience Collective, and supports other mental health initiatives in Singapore.


Akash has over 25 years experience in the financial services industry and is currently a Managing Director and heads an APAC legal team at a leading German bank.

He is deeply engrained in community and social causes and in addition to his legal responsibilities, leads CSR at his organisation for Singapore.

Akash is also an ardent champion for mental health causes. He leads the Mental Health employee support group at the bank, is a Mental Health Aider trained in Suicide intervention LIFE training and works closely with a number of mental health initiatives in the community.

Akash enjoys the outdoors and is currently training to go to Everest Base Camp to create awareness for mental health. A people person, Akash also loves photography and Yoga.


Since young, Wen has always loved storytelling. A firm believer in that art reflects life and vice versa, Wen is keen to aid SMHFF in its mission of mental health advocacy.

A certified peer support specialist, Wen works part-time at the Institute of Mental Health and is pursuing a master’s degree in counselling.

Wen also serves on the board of BinjaiTree, a philanthropic organisation that focuses on the improvement of mental health, development of the arts and social services.

During his free time, Wen enjoys watching pop culture movies and shows, eating good meals, spending time with loved ones, and rocking out on the electric guitar.


Jade is a qualified professional coach and is also a Visiting Consultant in the Department of Emergency Medicine at KK Women’s and Children’s Hospital, an Adjunct Assistant Professor at both the Duke-NUS Graduate Medical School Singapore and YLLSoM at the National University of Singapore. She is also a Consultant for the Hospital Services Division at the Ministry of Health. 

Dr. Kua is also a past President of the Association of Women Doctors (Singapore) and is a champion for the DARE (Dispatcher-Assisted first REsponder) Programme, which aims to help bystanders gain the knowledge and confidence to save lives by learning to dial 995, stay on the line with the medical dispatcher, perform CPR as directed, and use an AED with voice prompts.